Global Campaign –– Worldwide, 2016
Tropicana's new global platform celebrates the art of transforming fruits into delicious juices, to strengthen the brand's know-how and creativity through an explosive campaign directed by Swiss artist Fabien Oefner.
Tropicana's new global platform celebrates the art of transforming fruits into delicious juices, to strengthen the brand's know-how and creativity through an explosive campaign directed by Swiss artist Fabien Oefner.
From national to international
Originally planned for the French market only, the Art Of Fruit became Tropicana's new worldwide platform the next year.
CLM BBDO
Emile Martin – Copywriter, Art Director
Charles Dessaux – Copywriter, Art Director
Matthieu Elkaim – Executive Creative Director
Julien Sanson – Executive Producer
Players Paris
Fabian Oefner – Director
Stéphane Martin – Executive Producer
