Activation –– Worldwide, 2018
Ubisoft's The Crew 2 is an open-world racing game that is all about sensations. How could we offer its community the ultimate shot of adrenaline? We brought one player's race to reality. Oh, and we called RedBull to join the party...
Ubisoft's The Crew 2 is an open-world racing game that is all about sensations. How could we offer its community the ultimate shot of adrenaline? We brought one player's race to reality. Oh, and we called RedBull to join the party...
Effie
Silver – Branded Content
Silver – Entertainment, Sport & Leisure
Stunts by Bryce Menzies, Trophy Truck World Champion
CLM BBDO
Clara Noguier – Copywriter, Art Director
Olivier Lelostec – Copywriter, Art Director
Olivier Lelostec – Copywriter, Art Director
Emile Martin – Copywriter, Art Director
Stephane Santana – Executive Creative Director
Benjamin Dessagne – Executive Creative Director
Julien Sanson – Executive Producer
Nicolas Carlotti – Account Director
Audrey Brahic – Account Manager
RedBull Media House
David Mavro – Director
Tony Kinkela – Executive Producer
James Davidson – Producer
Joe Kappers – Producer
