Activation –– Worldwide, 2013
Red & Yellow have gone, help us find them and win bigs rewards! The chase takes place on TV, digital and in store.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/06f79066-9e79-4ca7-a5d6-0465272b0330/3e23938a-c7ef-4274-9323-1154345f2801_rw_1920.png?h=86aae0e0f18bc08cd64755a758e029e4)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/06f79066-9e79-4ca7-a5d6-0465272b0330/51486d64-6276-4f5e-bae0-3fdcf030d4bb_rw_1920.png?h=266477770fdb3f5b72cdb8ee854d8137)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/06f79066-9e79-4ca7-a5d6-0465272b0330/7eb5a5b9-a07d-4a55-bdcc-5cf1b313a66e_rw_1920.png?h=0f536d499e3821bc601b0eba28aba2c4)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/06f79066-9e79-4ca7-a5d6-0465272b0330/66385213-fc4d-4ddc-abf3-9c0880a5f304_rw_1920.png?h=7d40ef49ab47c77ab839d08a8a3d465e)
Interactive hunt
Once briefed on TV, everyone could join the chase online, on a parallax website (still fancy in 2013, remember) deploying the story further with GTA-like illustrations and animations.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/06f79066-9e79-4ca7-a5d6-0465272b0330/630ce9ca-2614-4ee8-b752-f2b3e9ac426d_rw_1920.png?h=8c6ddf8a935c7b6757faf05306d6d71a)
From regional to international
Originally planned for European markets, the campaign was a massive sales hit, leading M&M's to broadcast it worldwide, which made Wanted one of the brand's largest campaign adaptation.
CLM BBDO
Emile Martin – Copywriter, Art Director
Charles Dessaux – Copywriter, Art Director
Antoine Karpat – Copywriter, Art Director
Matthieu Elkaim – Executive Creative Director
Matthieu Elkaim – Executive Creative Director
Thomas Laurent – Executive Producer
Nicolas Carlotti – Head of Digital
Passion Paris x Planktoon
Tim Abshire — Director
Romain Lacourbas — DOP
Verenne Ferrari — Executive Producer
Sebastien Pribile — Post Production Director